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The UX of Dating Websites & Apps
Online dating websites are one of the primary ways people find dates and even future spouses. These sites represent the bulk of a 3 billion dollar dating services industry. In fact, around 30% of...
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Where Do UX Research Methods Come From?
UX professionals use many methods to help understand and improve the user experience. Among the most popular are usability testing, expert reviews, surveys, and card sorting. But where did these...
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Picking the Right Dependent Variables for UX Research
What gets measured gets managed. It’s more than a truism for business executives. It’s also essential for the user experience professional. In business, and UX research in particular, you don’t want to...
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The UX of Online Job Searching Websites & Apps
Around a quarter of Americans change jobs each year. For most, that job search happens online. Job related websites are a multibillion-dollar business with plenty of competition. They have made finding...
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The UX of Outdoor Retail Websites
There’s a lot to do outside. Biking, hiking, fishing, hunting, boating, and driving an RV all fall under the umbrella of the outdoor recreation industry. Depending on how broadly it’s defined, it can...
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46 UX Metrics, Methods, & Measurement Articles from 2019
Happy new year from all of us at MeasuringU! In 2019 we posted 46 new articles and added significant new features to MUIQ—our UX testing platform—including think-aloud videos with picture in picture...
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The UX of Fitness and Nutrition Websites
Each January millions of people make New Year’s resolutions. One of the most popular is to lose weight and stay in shape. Gyms get packed each January, then around Valentine’s Day the “resolutionary”...
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Comparing Fully vs. Partially Labeled Five- and Seven-Point Scales
In our earlier article, Jim Lewis and I reviewed the published literature on labeling scales. Despite some recommendations and “best practice” wisdom, we didn’t find that fully labeled scales were...
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Evaluating NPS Confidence Intervals with Real-World Data
The Net Promoter Score (NPS) is a popular business metric used to track customer loyalty. It uses a single likelihood-to-recommend (LTR) question (“How likely is it that you will recommend our company...
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Do People Use All Available Response Options?
Researchers love to argue about the “right” number of points to use in a rating scale response option. Is the right number five, seven, three, ten, or eleven? The opinions often exceed the data for...
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